By understanding the client positioning as a telehealth provider, the brand identity exemplifies Homnics' goal of providing affordable and quality health care to individuals, families and groups. The colour scheme depicts her commitment to privacy and trust, and the logo design gives a homely and welcoming vibe—important to the Homnics ethos. The website will showcase Homnics' services, partners, and client testimonials, with a modern layout and intuitive navigation.